The Challenge

In just six months, we quadrupled Allied Health’s Training Linkedin engagement, tripled their Instagram reach, and made them the training provider that everyone knows about.

Allied Health Training (AHT) is a specialist healthcare training provider, delivering training workshops, courses, and professional development opportunities to healthcare professionals across the UK.

However, despite their workshops being highly valued by their attendees, AHT’s social media strategy wasn’t delivering the results it should. As a team of busy healthcare professionals themselves, they struggled with communicating their expertise in a way that could showcase their mission efficiently online. This left their amazing product undervalued on the digital platforms that they frequented. 

Allied Health Training approached us seeking a partner who could navigate their complex B2B messaging on Linkedin, deliver strong video production that they could convert into digital products, and repurpose their content approach into a multi-platform approach that used storytelling and thought-leadership to appeal to their target market. 

Ineffective B2B content and processes

Allied Health Training’s existing content was failing to meet its B2B requirements, which undermined their professional performance across Linkedin and Instagram. While AHT has always prioritised specialist toning and a growth-focused messaging - a commitment that sets them apart - this rigorous focus also made it challenging to produce optimised content that performs well. Previous marketers lacked the specialist expertise needed to bridge this gap and create content that met both specialist standards and platform-specific messaging.\

Without contextual knowledge of relevant social media platforms, these marketers struggled to understand how to approach AHT’s social media holistically, with messaging that expressed the deeper mission behind the company. This resulted in weaker authority and positioning, stalling external reputation and course sign ups.